As winter changes to spring, people start to emerge from their abodes and get outside more to enjoy the warmer, sunnier, longer days. And that often means bringing along their favorite animal companion! As people are spending more time with their pets and taking them along on adventures, it means they are spending more money on them too. According to the American Pet Products Association (APPA), an estimated $72.13 billion was spent on pet products in 2018. That’s a lot of kibble!
Think Outside of the Doghouse When It Comes to Promotional Pet Products
It’s proven that people love their pets, so why not include pet products in your promotional items? Even if you are not a pet-oriented business, you can still get in on the action. Try to think outside of the box to make your company stand out and figure out a creative way to get a piece of that $72 billion pie. Talking to people about their pets is a surefire way to get them engaged, and giving them a freebie for their beloved animal will draw them in even more.
Here are a few ideas for incorporating pet products into your giveaway arsenal.
Wouldn’t a dog look nice walking down the street or playing in the park in a bandanna with your company logo on it? All of the people who stop to pet it will think so too! Not only are they colorful, eye-catching, and affordable, but humans can use them too.
While this may seem a bit obscure if you are a health care system or IT company, leashes and collars can be a highly effective promo item depending on your audience base. According to research by Mintel, 75% of Americans in their 30s have dogs! If your target audience is people in their 30s, promotional pet products are a no-brainer. Give your customers a reason to show off your brand while they are out and about with their furry best friend.
Poop Bag Dispensers
Dogs are being allowed more and more places, and with that freedom comes the need for poop bags. It may not be glamourous but it’s necessary. Meet this need for your employees, clients or vendors by offering a branded poop bag dispenser as a giveaway. Plus, they will come in handy on a daily basis.
Pet Water Bottles
As more humans become focused on their own health and wellness, they focus more on their pets’ health as well. Staying hydrated is important for both Fido and owner so giving away a promotional water bottle that can be used by dogs is a great and unique idea. This is a very useful item for any pet owner on the go!
Flying Plastic Disc
Perfect for dogs and humans alike, using flying plastic discs as promotional products are an affordable and fun giveaway. These are great spring or summer promo items too and help promote getting outdoors and being active. No matter your brand, these will properly promote it!
Put Pet Products to Work for You!
According to the APPA, there are 94.2 million cats and 89.7 million dogs living in homes in the United States. That makes a large audience for your brand if you choose to offer promotional pet products. You might be surprised the buy-in and engagement you receive from these giveaways!