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5 Ways to Secure a New Account

Landing a new account is just the beginning. Keeping that business customer taken care of and satisfied is the key to building a solid relationship. But neither is easy and is often complex and time consuming. If you ever find yourself wondering why your close rate for new business is falling short of your goals... Read More

March 12th, 2019|Blog|Comments Off on 5 Ways to Secure a New Account

How to Maintain Positive Energy in the Workplace

Did you have yet another slow start this Monday morning? It happens to the best of us, but that doesn’t mean it has to stop you from having a productive and energetic day once you arrive at the office. Here are a few tips on how to build and maintain positive energy throughout the day.... Read More

March 7th, 2019|Blog|Comments Off on How to Maintain Positive Energy in the Workplace

Determine Your Brand’s Target Audience

Too many times, I’ve been part of creative brainstorming sessions or meetings and the topics of direction and target audience never want to be bridged. To some, making something “look cool” is the ultimate goal because “more people will want to look at it or keep it.” Let’s be honest with ourselves. “Cool” is a... Read More

March 5th, 2019|Blog|Comments Off on Determine Your Brand’s Target Audience

Be a Memory Maker: Give Away an Experience

What constitutes a memory maker? This is something companies have to consider when meeting customers, clients, suppliers and even potential employees. Do they need something tangible like a pen, coffee cup or T-shirt to remember you? Some companies repeatedly distribute these types of products to remain visible and relevant in the minds of clients and... Read More

February 28th, 2019|Blog|Comments Off on Be a Memory Maker: Give Away an Experience

Coffee and Rolls

What’s your reputation?  How can you fix or improve it fast? About 30 years ago, Proforma had a reputation problem. We had been in business for 10 years and the distributorship was growing fast along with our new franchise business model. Actually, our growth was a little too fast for our capital structure resulting in... Read More

February 27th, 2019|Blog|Comments Off on Coffee and Rolls

Spring Outerwear Styles to Pay Attention To

As the season begins to change, so will trends in apparel across the industry. Below are examples of trendy men’s and women’s spring outerwear pieces from some Proforma Supplier Partners to consider for high-end giveaways, employee apparel or client gifts this spring. Ladies Spring Outerwear The J. America Ladies’ Colorblock Cosmic Hood from alphabroder provides... Read More

February 26th, 2019|Blog|Comments Off on Spring Outerwear Styles to Pay Attention To

Use Printed Materials to Make Your Brand Shine

In the digital age, it is easy to discount printed materials. But don’t! There is a lot of power in print. From business cards and brochures to indoor signage and thank you cards, you can make a large impact on your customer or prospect by utilizing printed products that capture the eye. If your printed... Read More

February 25th, 2019|Blog|Comments Off on Use Printed Materials to Make Your Brand Shine

Make a Lasting Impression By Following These Top 3 Tradeshow Trends

Tradeshows are a wonderful way to connect with your peers, trusted Supplier Partners and, most importantly, your audience. With a sea of booths, how do you stand out and leaving a lasting impression? While creating a stunning booth is important, this year, consumers are looking for personal connections, cutting-edge information and comfort. Check out these... Read More

February 21st, 2019|Blog|Comments Off on Make a Lasting Impression By Following These Top 3 Tradeshow Trends

Are Problems Actually Opportunities?

Errors will occur. Take advantage of them by creating opportunities. Although buyers and sellers take great care to specify products being ordered, manufactured and shipped, any seasoned professional in this industry will agree there’s considerable room for error. Even when colors, sizes and relevant components of a product are checked again and again, mistakes happen.... Read More

February 19th, 2019|Blog|Comments Off on Are Problems Actually Opportunities?

The Value of Long-Term Supplier Partnerships

Anyone responsible for coordinating projects and campaigns appreciates the value of a team they can trust. Keeping every aspect moving on time and in the right direction can be a challenge, even when all collaborators are in-house. So when a project manager needs to outsource some or all of the work, relying on the wrong... Read More

February 14th, 2019|Blog|Comments Off on The Value of Long-Term Supplier Partnerships

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